Sports Engineering Inc. (SEI) announced that former Super Bowl-winning quarterback Joe Theismann has joined SEI to help advance SEI’s SmartSpring technology. SEI is continuing its efforts to make footwear and sports equipment safer for athletes and active people of all ages.
Author: SGB Media

Cole Haan Announces Concept Store Opening In San Jose
Cole Haan on Thursday announced the opening of its first GrandShop in the United States at Westfield Valley Fair shopping mall in San Jose, CA.

Everlast Unveils ‘Be First’ Campaign
Everlast has revealed the next wave of trailblazers to be celebrated in “Be First,” a global campaign challenging consumers to carve their own path to success. In honor of Women’s History Month and International Women’s Day, the campaign spotlights the inspiring stories of boxing promoter Kathy Duva, Everlast athlete and boxing world champion Heather Hardy, and journalist Kris Herndon.

Department Stores Outperform Q4 Expectations
Four of the five big department stores—J.C. Penney Co., Macy’s Inc., The TJX Cos. Inc. and Kohl’s Corp.—beat Wall Street’s earnings and revenue estimates during the fourth quarter ended February 1. Only Dillard’s Inc. fell shy of analysts’ projections for the period, which included a shortened Holiday Season due to a later-than-normal Thanksgiving and Black Friday.

Hyperice Acquires NormaTec
Hyperice, best known for its Hypervolt vibrating massage tool, announced the acquisition of NormaTec, known for its pneumatic compression systems. As part of this acquisition, the companies will combine workforces, integrate product offerings, accelerate international business, and advance manufacturing competencies and product development initiatives.

Brooks Brothers Files Counterclaim Against Brooks Sports
Brooks Brothers Group Inc. announced that it has filed a response and counterclaim against Brooks Sports, Inc. for breach of contract, trademark infringement, dilution and unfair competition. The lawsuit seeks to eliminate potential consumer deception or confusion caused by Brooks Sports by intentionally dropping its logo in association with its brand name.

Survey: Sports Events Improves Employee Morale
Three in four professionals (75 percent) said their company organizes activities to celebrate sporting events like March Madness, according to new research from global staffing firm Robert Half. Of those respondents, 78 percent feel these festivities improve their on-the-job morale.

The Buckle’s Comps Improve 6 Percent In February
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 29, 2020 increased 6.3 percent.

Under Armour’s Long-Time PR Chief Steps Down
Diane Pelkey, Under Armour’s long-time SVP of communications, has left the company. She joined Under Armour in 2007.

SMC Acquires Tooling To Produce Omega Carabiner Line
Seattle Manufacturing Corporation (SMC) purchased the tooling and machinery to produce Omega Pacific’s top-selling carabiners – specifically the ISO forged D’s, Ovals, and select HMS models.

Nike Temporarily Closes London Headquarters Over Coronavirus
Nike has temporarily closed its London headquarters in Soho as cases of coronavirus spreads in the U.K. Another Nike office at Doxford Park near Sunderland was also temporarily closed.

Savage Apparel Mergers With Five Ultimate
Savage Apparel Co., Five Ultimate, and ARIA Discs have merged to officially announce the launch of XII Brands.

Brazil’s Track & Field Files For IPO
Track & Field, a high-end fitness and lifestyle apparel brand with 231 stores in Brazil, has filed for an initial public offering with Brazil’s securities industry regulator.

February’s NICS Background Checks Jump 36 Percent
The FBI completed 2.8 million gun background checks in February, up 36 percent from February 2018 year ago and the third-highest monthly total since the National Instant Criminal Background Check System (NICS) began in 1998.

Fox Factory’s Bike Sales Soar In Q4
Fox Factory Holding Corp. shares were up in the mid-single digits Wednesday morning after reporting an earnings and revenue beat for the fourth quarter driven by strength across all categories, including the company’s Specialty Sports Group. That segment includes Fox Factory’s bike component brands—Fox, Marzocchi, Easton cycling and RaceFace.