Former NFL Star Joe Theismann Joins Sports Engineering

Sports Engineering Inc. (SEI) announced that former Super Bowl-winning quarterback Joe Theismann has joined SEI to help advance SEI’s SmartSpring technology. SEI is continuing its efforts to make footwear and sports equipment safer for athletes and active people of all ages.

Everlast Unveils ‘Be First’ Campaign

Everlast has revealed the next wave of trailblazers to be celebrated in “Be First,” a global campaign challenging consumers to carve their own path to success. In honor of Women’s History Month and International Women’s Day, the campaign spotlights the inspiring stories of boxing promoter Kathy Duva, Everlast athlete and boxing world champion Heather Hardy, and journalist Kris Herndon.

Department Stores Outperform Q4 Expectations

Four of the five big department stores—J.C. Penney Co., Macy’s Inc., The TJX Cos. Inc. and Kohl’s Corp.—beat Wall Street’s earnings and revenue estimates during the fourth quarter ended February 1. Only Dillard’s Inc. fell shy of analysts’ projections for the period, which included a shortened Holiday Season due to a later-than-normal Thanksgiving and Black Friday.

Hyperice Acquires NormaTec

Hyperice, best known for its Hypervolt vibrating massage tool, announced the acquisition of NormaTec, known for its pneumatic compression systems. As part of this acquisition, the companies will combine workforces, integrate product offerings, accelerate international business, and advance manufacturing competencies and product development initiatives.

Brooks Brothers Files Counterclaim Against Brooks Sports

Brooks Brothers Group Inc. announced that it has filed a response and counterclaim against Brooks Sports, Inc. for breach of contract, trademark infringement, dilution and unfair competition. The lawsuit seeks to eliminate potential consumer deception or confusion caused by Brooks Sports by intentionally dropping its logo in association with its brand name.

Survey: Sports Events Improves Employee Morale

Three in four professionals (75 percent) said their company organizes activities to celebrate sporting events like March Madness, according to new research from global staffing firm Robert Half. Of those respondents, 78 percent feel these festivities improve their on-the-job morale.

Brazil’s Track & Field Files For IPO

Track & Field, a high-end fitness and lifestyle apparel brand with 231 stores in Brazil, has filed for an initial public offering with Brazil’s securities industry regulator. 

Fox Factory’s Bike Sales Soar In Q4

Fox Factory Holding Corp. shares were up in the mid-single digits Wednesday morning after reporting an earnings and revenue beat for the fourth quarter driven by strength across all categories, including the company’s Specialty Sports Group. That segment includes Fox Factory’s bike component brands—Fox, Marzocchi, Easton cycling and RaceFace.