Woodinville, WA-based branding giant Bensussen Deutsch & Associates completed the acquisition of UK-based sports, events and promotional products provider, The Great Branding Company.
Author: SGB Media
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Fanatics, Sotheby’s Partner to Offer Rare Sports Trading Card Auctions
The partnership coincides with the announcement of Fanatics Collect, a new collectibles marketplace set to launch this summer. The platform will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.
Dearfoams Parent Acquired by Marubeni Growth Capital
RGB becomes the first investment of the Next Generation Corporate Development Division of Marubeni in the U.S., a wholly-owned subsidiary of Tokyo-based Marubeni Corporation.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Academy Sports’ Q1 Earnings Miss Wall Street Targets
Academy Sports and Outdoors, Inc. reported first-quarter earnings on an adjusted basis slid 20.8 percent and came in lower than analyst expectations for the second straight quarter. Same-store sales were down 5.7 percent, and gross margins were off slightly. Steve Lawrence, CEO, said, “Our customers remain under pressure in the current economic environment.”
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Therm-A-Seat Secures Midwest Representation
The Lucci Corp, Inc., the manufacturer of Therm-A-Seat products, announced a partnership with PMI-MAX to represent Therm-A-Seat in the Midwest region.
Puma Reintroduces the OG Speedcat in Classic Colors
The low-top Speedcat returns on June 19 with suede finishing in black and red, a nod to iconic F1 racing teams and racewear uniforms of the early 2000s. The campaign presents the silhouette as a symbol of empowerment and innovation.
Planet Fitness Prices $800 Million Securitized Financing Facility
Planet Fitness, Inc. priced $800 million of Series 2024-1 Class A-2 fixed rate senior secured notes, representing an upsize from its initially planned offering.
Le Coq Sportif Parent Posts Loss In 2023
Airesis, the Swiss holding company that owns the Le Coq Sportif French sports brand and Movement skis, recorded a negative EBITDA of CHF 20 million ($22 mm) and a net loss of CHF 36 million ($40 mm) in 2023.
Waiting Period Ends In JD Sports Bid For Hibbett Sports
Hibbett, Inc. said in a regulatory filing that the Hart-Scott-Rodino waiting period for the proposed acquisition by JD Sports expired, effective June 7, removing any objections from the federal government to the deal on antitrust grounds.
LA Golf Retains Europe Distributor
LA Golf, the Anaheim, CA-based company, has hired Open Sports as its new distribution partner for Europe.
Primark to Open Store in Tysons Corner
Tysons Corner Center in Tysons, VA, will open on July 16, increasing the retailer’s U.S. store count to 25 in 10 states and over 445 stores globally.
April Golf Rounds Show Slight Gain
Golf Datatech, which has agreed to be acquired by Circana, reported that the national rounds of golf played were up 0.8 percent for the month of April year over year and are up 4.2 percent in the first four months of the year.
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