Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]
Author: SGB Media
Blyss Running Celebrates 5th Year Anniversary
This year, Blyss Running is celebrating five years in the run apparel business. Founded in October 2015 by Alyson Neel, Blyss Running has an underground following of women runners, from beginners to ultrarunners. Although Neel’s background is in fashion and merchandising, her passion for running began in her early 40s and she quickly progressed to […]
Tailwind Athlete Wins U.S. Big’s Backyard Ultra
Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018. Team […]
Hydro Flask Receives National Park Trust 2020 American Park Experience Award
Hydro Flask will accept the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s […]
Mammut Records Modest Growth In Q3
Conzetta Group’s said its Outdoor segment, which consists entirely of Mammut brand, saw “slight growth” in the third quarter, recovering from declines seen earlier in the year due the pandemic.
Li Ning’s Q3 Same-Store Sales Boosted By E-Commerce
Li Ning Company Limited registered a low-single-digit increase on a same-store sales year-on-year basis in the third quarter ended September 30, driven by high-thirties growth in e-commerce.
PeopleForBikes Highlights Progress On Section 301 Tariffs
PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China.
Academy Sports’ Debt Ratings Upgraded By Moody’s And S&P
Academy Sports’ debt ratings were upgraded by Moody’s Investors Service and S&P Global Ratings following the retailer’s proposed refinancing and debt redemption amid the recent IPO and good operating performance.
Brooks To Sponsor Houston Marathon
Brooks Running has signed on as the Official Footwear and Apparel Sponsor for the Houston Marathon, replacing Skechers.
RVshare Secures Funding
RVshare announced a more than $100 million fundraising round led by KKR, with participation by existing investor Tritium Partners.
Fanatics Announce Memorabilia Partnership With Tom Brady
Fanatics announced an exclusive, long-term partnership with Tom Brady, who will join its roster of athletes under the company’s memorabilia and collectibles division, Fanatics Authentic.
IHRSA Survey Finds Gymgoers Eager To Return To Fitness Routines
The International Health, Racquet & Sportsclub Association (IHRSA) released a new study that overwhelmingly found gymgoers looking forward to returning to their gym and workout routines with about half expressing dissatisfaction with at-home fitness efforts and changes to their routine.
Winnebago Industries Announces Strong Fourth Quarter
Winnebago Industries Inc. reported adjusted earnings per share rose 45.0 percent in the fourth quarter ended August 29 on a 39.1 percent revenue gain.
PrimaLoft, Inc. Announces ISO 17025 Certification In Its Latham, NY Lab
PrimaLoft, Inc. announced that it has earned ISO 17025 certification. The certification process includes a comprehensive systems audit that covers every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and generates valid results. “The certification process to achieve ISO 17025 certification is demanding,” said Mike Joyce, president and CEO […]
Weston Adds Athlete/Advocate Dani Reyes-Acosta To Team
Weston announced the addition of Dani Reyes-Acosta to its team program for 2020/21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building and education. “From their countless education-focused events to their scholarship programs to their emphasis […]
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