L.L Bean Opens Store In Toronto

L.L Bean opened its fourth store in Canada after marking its entry into the country two years ago. The new store is located in Don Mills in Toronto.

Freemotion Launches iFit-powered 22 Series

Freemotion announced the global launch of its iFit-powered 22 Series — a cardio range of equipment with interactive, connected fitness capabilities for commercial fitness facilities. Integrating product design and on-demand, digital content, gives users an immersive and personalized virtual training experience. Available late 2020, the 22 Series includes its Reflex Treadmill, Incline Trainer and CoachBike. […]

Ben Hogan Introduces GS53 MAX Driver

The Ben Hogan Golf Equipment Company introduced the GS53 MAX Driver featuring a lightweight Carbon Composite Crown designed to maximize distance and forgiveness. Specs include: The GS53 MAX is offered in any one of three shafts with 22 percent larger and 11 percent taller face than the 445cc GS53 Driver, which will remain in the […]

2021 Louisville Slugger Performance Bats Launch

The 2021 Louisville Slugger performance bats dropped for both BBCOR and USSSA.  A quick summary… BBCOR The lineup is headlined by 2021 Meta (-3), Omaha (-3) and Solor (-3); for power hitters Meta PWR (3). USSSA The Meta is all-new for the 2021 lineup. Available in three weight drops (-10, -8, -5), and is a […]

National Ski Patrol Partners With Nikwax

For over 40 years Nikwax has made sustainability and performance a priority — never using PFCs, carbon balancing in its operations, to the 2020 milestone of making all of its products from 100 percent recycled plastic. Nikwax announced it will partner with the National Ski Patrol as its official partner for washing and waterproofing products. […]

Wiivv Wearables Changes Name To FitMyFoot Under New Leadership

Wiivv Wearables Inc. announced plans to transform the company into FitMyFoot, specializing in foot wellness. The new name brings with it the appointment of former Microsoft marketing executive Chris Jolley to CEO and promotion of footwear expert Brett Ritter to president.

Gerber Launches Reserve Program Featuring American-Made Knives

Gerber launched its Gerber Reserve program featuring a new line of small-batch knives produced and built in Portland, OR. Each release in the Reserve program will feature a single product that will be available as is or can be customized in the Gerber Custom Shop giving collectors and knife enthusiasts the opportunity to create a […]

U.S. Ski & Snowboard Partners With Rack Attack

U.S. Ski & Snowboard announced a new partnership with Rack Attack, a retailer of vehicle rack solutions. Rack Attack will be named the Official Rack Retailer of the U.S. Ski Team, U.S Snowboard Team, and U.S. Freeski Team