celebrating production of half a million snowmobiles on Finnish soil and BRP Finland has now started to produce all of of the company’s electric snowmobiles for all worldwide markets.
Author: SGB Media
Yamaha Motor Corp to Cease Sale of E-Bikes to Dealers
The company has informed its Yamaha eBike dealers that it will withdraw from the e-bike business in the U.S. and cease selling bikes at the end of the year.
1440 Foods Acquires Fitcrunch, CEO Assumes Same Role at 1440
Founded in 2012 by Bakery Barn and celebrity chef Robert Irvine, Fitcrunch manufactures high-protein snacks catering to consumers with active lifestyles. Fitcrunch CEO Patrick Cornacchiulo will become the CEO of 1440.
M&W Design Acquires Travel Posters
Travel Posters will continue to operate under its current name with its existing website, TravelPosters.com, with uninterrupted service. M&W said this new collection further enriches its portfolio and aligns with its values.
Survey: More Than Half of Students Grades 4 to 12 Would Recommend Archery
The 16-question survey ran live from March 1 through June 1, 2024, with 7,572 responses collected. The survey aimed to “gauge the perceptions of active archery participants in grades 4 to 12.
GSM Outdoors Acquires Northland Fishing Tackle
The Northland deal is the third since Platinum Equity closed on its acquisition of GSM Outdoors from Gridiron Capital in early October. GSM acquired Roboworm and K&E Tackle in early October.
Sierra and Barnes Names VP of Commercial Sales
In his new role, Jay Stuart assumes a strategic position, overseeing both domestic and international commercial sales markets for Sierra and Barnes Bullets.
PXG Launches Apparel Pop-Up in Scottsdale Fashion Square
While PXG has three standalone retail stores in the Greater Phoenix metro area and operates 25 stores in the U.S., this is the company’s first apparel and accessories-only shop.
ColdVentures Taps Former Camelbak Exec as Strategic Advisor
Joss Warburton most recently served as VP of product and innovation at CamelBak. Previously, he played key roles in PepsiCo’s sports and nutrition portfolio, which includes the pioneering hydration brand Gatorade.
Vera Bradley, Inc. Appoints Crocs Board Director to Board of Directors
Ian Bickley currently serves as an independent director and member of the Audit Committee and Corporate Responsibility and Sustainability Committee on the Board of Directors at Crocs, Inc.
Ōura Acquires Sparta Science
Integrating the technology, Oura expects the insights will add a further level of support for its corporate wellness, healthcare, and government clients.
Living In Sunshine Appoints Mike Vavak as Sales Director
The eco-friendly surf and beach products company said Vavak brings a wealth of experience and a passion for supporting surf retail.
Norco Bikes to Assume Brand Control in Australia; Appoints GM
The BC-based mountain bike brand said the transition will take place in October 2025, and Chris Hennessey, who has been managing the Advance Traders business will move to Australia as general manager.
Vuori Opens London Flagship Store on Regent Street
Vuori opened a flagship store on London’s Regent Street, marking its second location in London and its first flagship internationally. It also operates flagships in Encinitas, CA location near its headquarters and in Manhattan.
Crunch Franchisee to Open Fitness Facility in Green Bay, WI
The 31,000-square-foot fitness facility in Green Bay, WI, is operated by Crunch Fitness franchise Ken and Brian McGlone of MFG Green Bay, Inc.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal