Adidas Drops the Velostan Smith

“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith

PGA Tour Hires Chief Marketing & Communications Officer

Former Aon CMO Andy Weitz is responsible for positioning the PGA Tour brand for investment while communicating its global strategy and performance to the Tour’s stakeholders and beyond. He will formally begin working with the PGA Tour in mid-August.

The Conservation Alliance Expands Focus into Fishing and Fly Fishing

While TCA and its new members have shared conservation values for decades, this new partnership is expected to open a realm of opportunity. As TCA continues to expand its program work, collaborating with the fly-fishing community will support additional efforts to protect North America’s waterways.

Original Penguin Enters Spain with First Flagship Store

Perry Ellis International, parent of the brand, said that the launch marks an expansion for the brand under its new Spanish license partner, Linea Magna Europa SL, an affiliate of Linea Magna which has grown the Original Penguin brand in Mexico since 2012.