The New Zealand Merino Company (NZM) and brands Allbirds, Icebreaker, and Smartwool announced they are working collectively with 167 sheep growers to create the first regenerative wool platform that represents 2.4 million acres in New Zealand to tackle the impact of the global fashion industry which is responsible for 10 percent of annual greenhouse gas emissions worldwide.
Author: SGB Media

Outdoor Foundation’s Preliminary Participation Report Shows Gains In Hiking, Camping And Fishing
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released early topline data from its forthcoming Outdoor Participation Report that showed strong gains in hiking, camping and fishing.
BioLite Releases Charge PD Powerbank Series
BioLite is delivering on-demand energy with its improved Charge PD Series. The new lineup of portable power banks is designed to deliver faster, more flexible charging for its next-gen of electronic devices. The Charge PD provides substantial power with fast delivery. The USB-C port offers safe charging up to 18W, more than three times faster […]

Igloo x Volkswagen Accessories Expand Special-Edition Cooler Collection
Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus. “Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans […]

New Balance Lands $3.85 Million Win in Chinese Trademark Case
New Balance has been awarded xx25 million ($3.9 million) in damages by a Chinese court in a trademark infringement case against two local companies for copying its slanting “N” logo, according to a report in The Financial Times.

Thule’s Q4 Revenues Jump 33 Percent
Thule reported sales in the fourth quarter rose 32.6 percent on a reported basis and 44.6 percent on a currency-neutral basis. Currency-neutral sales in the Americas region rose 48 percent.

Yeti’s Q4 Sales Expand 26 Percent On DTC Momentum
Profits at Yeti Holdings surged 75.0 percent on an adjusted basis in the fourth quarter on a 26 percent sales gain. The gains were driven by DTC growth. The company forecast sales growth of between 15 percent and 17 percent in 2021 with sales growth weighted to the first half of the year.

Alterra Mountain Company Names Dakine Official North American Partner
Dakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination.

VF Corp’s Debt Ratings Lowered By Moody’s
Moody’s downgraded V.F. Corp’s long term ratings due to expectations that VF’sfinancial leverage will remain high over the next several years in part due to the acquisition of Supreme.

Hibbett Sports’ Q4 Comps Climb 22 Percent
Hibbett Sports Inc. provided preliminary unaudited financial results for its fourth quarter that showed comparable sales increased 21.9 percent, well above the previous guidance of an increase in the high-single digits to low-double digits.

Callaway Golf Q4 Sales Climb 20 Percent
Callaway Golf Company reported sales grew 20 percent in the fourth quarter due to continued robust demand for golf equipment business and a recovery in its soft goods business led by sales of TravisMathew and Jack Wolfskin. The loss on an adjusted basis was slightly higher year-over-year due to markdowns to clear apparel inventory and higher air shipments to meet demand.

Primus And Brunton Appoint Sales Leaders
Primus and Brunton announced the hiring of Scott Duer as director of sales for both brands and Lauren Heershap as sales manager and product specialist for Brunton.
Peloton Adds OBGYN And Psychiatrist To Health And Wellness Advisory Council
Peloton announced Dr. Heather Irobunda, MD, and Dr. Pooja Lakshmin, MD, as the newest members of the Peloton Health and Wellness Advisory Council.
Lids Promotes Nick Corthier To CFO
Lids has promoted Nick Corthier to chief financial officer. Corthier’s experience with Lids began over 20 years ago when he first joined the retailer as a sales associate in 2000.