Hydro Flask announced the grant recipients of its 2021 Parks for All program. The company will donate more than $400,000 in grants to 15 non-profit organizations focused on building, maintaining, restoring, and providing access to public parks and green spaces worldwide, amounting to over $1.9 million since the program’s inception in January 2017. “Hydro Flask […]
Author: SGB Media
Honey Stinger Expands Hive Elite Program For 2021
Honey Stinger announced its 2021 Hive Elite Program roster. Twenty-seven athletes join 23 top returning athletes from the 2020 program to form a team of 50 athletes to represent the brand in 2021 through training, competition, community outreach, and athletics. The athletes compete across a broad range of disciplines. Individually selected based on Honey Stinger […]
Igloo Releases Special-Edition Nascar Playmate Coolers
Igloo and NASCAR have released five NASCAR-branded Playmate coolers featuring custom artwork inspired by drivers, cars and the Daytona International Speedway. The launch is timed with the Daytona 500 and the start of the 2021 season. This special-edition Playmate series is licensed by NASCAR and available on February 14. “Teaming up with NASCAR has been […]
Pinarello U.S. Introduces Scuderia Pinarello
Pinarello U.S. announced its Scuderia Pinarello, a team of U.S. brand ambassadors who collectively represent a broad spectrum of committed cyclists. The Scuderia Pinarello, which means stable or team in Italian, includes eight athletes, ranging from an Olympic medalist to a gravel-racing champion, a big-wave surfer, and a community cycling advocate. “Our mission with the […]
Klättermusen Enters Distribution Partnership With Sputnik Inc.
Klättermusen, the maker of mountaineering equipment, announced it has entered into a new exclusive distribution partnership in Japan with Sputnik Inc.
New Zealand Merino Company Launches 100 Percent Regenerative Wool Platform In Partnership With Allbirds, Icebreaker And Smartwool
The New Zealand Merino Company (NZM) and brands Allbirds, Icebreaker, and Smartwool announced they are working collectively with 167 sheep growers to create the first regenerative wool platform that represents 2.4 million acres in New Zealand to tackle the impact of the global fashion industry which is responsible for 10 percent of annual greenhouse gas emissions worldwide.
Outdoor Foundation’s Preliminary Participation Report Shows Gains In Hiking, Camping And Fishing
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released early topline data from its forthcoming Outdoor Participation Report that showed strong gains in hiking, camping and fishing.
BioLite Releases Charge PD Powerbank Series
BioLite is delivering on-demand energy with its improved Charge PD Series. The new lineup of portable power banks is designed to deliver faster, more flexible charging for its next-gen of electronic devices. The Charge PD provides substantial power with fast delivery. The USB-C port offers safe charging up to 18W, more than three times faster […]
Igloo x Volkswagen Accessories Expand Special-Edition Cooler Collection
Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus. “Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans […]
New Balance Lands $3.85 Million Win in Chinese Trademark Case
New Balance has been awarded xx25 million ($3.9 million) in damages by a Chinese court in a trademark infringement case against two local companies for copying its slanting “N” logo, according to a report in The Financial Times.
Thule’s Q4 Revenues Jump 33 Percent
Thule reported sales in the fourth quarter rose 32.6 percent on a reported basis and 44.6 percent on a currency-neutral basis. Currency-neutral sales in the Americas region rose 48 percent.
Yeti’s Q4 Sales Expand 26 Percent On DTC Momentum
Profits at Yeti Holdings surged 75.0 percent on an adjusted basis in the fourth quarter on a 26 percent sales gain. The gains were driven by DTC growth. The company forecast sales growth of between 15 percent and 17 percent in 2021 with sales growth weighted to the first half of the year.
Alterra Mountain Company Names Dakine Official North American Partner
Dakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination.
VF Corp’s Debt Ratings Lowered By Moody’s
Moody’s downgraded V.F. Corp’s long term ratings due to expectations that VF’sfinancial leverage will remain high over the next several years in part due to the acquisition of Supreme.
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