Author: Ryan Silven

BOULDER, Colo. (Nov. 11, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, unveils its Fall 2022 collection featuring its most innovative products to date. Expanding upon its iconic lyngen, and lofoten collections, Norrøna introduces purpose-built products for big mountain freeride ski touring and mountaineering built to withstand all […]

Norrøna announced it has partnered with Chris Davenport, a two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport adds to Norrøna’s ambassador athlete team, including Andrew Drummond, Hilary McCloy, and Delilah Cupp. “Chris, Delilah, Andrew, Hillary and our whole team of ambassadors play an essential role in standing up for the brand and […]

MANCHESTER, Vt. (July 28, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly rods that will provide […]

Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]

LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth Day and give back to […]

LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a lifetime of use. Fjällräven continues […]

Fjällräven has launched its Samlaren collection, the Swedish term for “the gatherer.” Rooted in Fjällräven’s commitment to creating quality garments and the tradition of not letting resources go to waste, all products bearing the Samlaren badge were made using leftover fabrics (deadstock) from its mills and factories, combined, in numbered limited editions. The first Samlaren […]

Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]