A cushioned ride with unparalleled grip and a customized fit
Author: Clara Parker
Altra Running Unveils the New Torin 8 and Torin 8 GTX
Elevating the Torin legacy to keep up with runner ambitions and the demands of any condition.
Altra Elevates the Trail Experience with Lone Peak 9 Family
The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.
Altra Brings Back the King MT 2 Trail Runner
The ultimate off-trail shoe for challenging terrain
Altra Unveils the New Olympus 6 and Olympus 6 Hike GTX Models
Redefining comfort and grip for trail runners and hikers
Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores
The eco-friendly climbing chalk is now available in five MEC stores across Canada.
Altra Launches the Mont Blanc Carbon
The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.
Tilley X MEC Launch Packable Travel Hats
Two Canadian icons collaborate to create a hat for any and all adventures.
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
Offering runners increased protection and an improved fit on the trail.
Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose
Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds
MEC Expands Sizing for Both Technical Hiking and Skiing Collections
VANCOUVER, B.C. — (September 28, 2023) — Mountain Equipment Company (MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy outdoor activities like hiking and […]
Introducing Altra’s First Low-Drop Shoe AltraFWD Experience
DENVER (October 3, 2023) — Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The AltraFWD Experience […]
MEC Launches Limited Edition Classics Collection
Mountain Equipment Company (MEC), the Canadian outdoor retailer, launched its 2023 Classics Collection, including the Rad Pants with added stretch, head-to-toe looks, recycled down insulation, and limited-edition colors and patterns. This third capsule of the MEC Classics Collection draws inspiration from its Summer 1990 catalog and pays homage to the brand’s heritage with a retro […]
Sherpa Adventure Gear Announces Sponsorship Of Mountaineer And Activist Wasfia Nazreen
Socially conscious brand supports female athlete and activist on a mission to inspire young girls worldwide.
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