Authentic Brands Group (Authentic) signed a long-term partnership with the Aldo Group, the fashion retailer and wholesaler, for Hunter. The deal sees Aldo taking on the design, production and distribution of Hunter bag products and small leather goods for women and men in the U.S. and Canada.
“We are pleased to expand our relationship with the Aldo Group and embark on this new partnership for Hunter,” said Jarrod Weber, group president lifestyle and chief brand officer at Authentic. “This partnership allows us to tap into the rich heritage of Hunter and translate it into a range of accessories that resonate with consumers seeking quality, style and functionality.”
The deal will also see the Hunter brand marketed to a broader range of consumers.
“The Aldo Group has been in the bags business for five decades, and we are thrilled to expand and grow this category for an iconic brand like Hunter. Consumers are drawn to its strong heritage, and the brand has always played well between fashion and function—a perfect recipe for a fresh bag offering,” said Jonathan Frankel, president of Aldo Product Services at the Aldo Group.
Hunter’s bag collections will launch for FW24 and be available through department stores, specialty retailers and e-commerce sites including Amazon.
Image courtesy Hunter
