Authentic Brands Group (Authentic) expanded its partnership with Boardriders Japan (BRJ) with the addition of Volcom and Spyder. BRJ’s existing collaboration with Authentic includes overseeing Japan’s business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper.
With the addition of Volcom and Spyder, BRJ now manages all retail, wholesale and e-commerce operations for eight of Authentic’s action and outdoor sports brands in Japan.
“BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,” said David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic. “We are confident this expansion will deliver meaningful growth and brand impact across Japan.”
“We are honored to take on this next chapter with Volcom and Spyder,” said Sammy Yoo, president of BRJ. “These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.”
“Japan is a cornerstone market for Authentic’s portfolio of iconic brands,” said Wesley Chu, president of Asia Pacific at Authentic. “This expansion is not only a testament to BRJ’s outstanding execution but also a reflection of our long-term commitment to deepening consumer connections in Asia. With Volcom and Spyder, we see tremendous opportunity to scale brand influence through community, creativity and differentiated retail experiences.”
Image courtesy Volcom
