Authentic (Authentic Brands Group) issued a quick statement late Friday morning that it had closed on the acquisition of street- and actions sports-lifestyle brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders.
Authentic said each brand had a “significant and recognized presence in the action sports and lifestyle industries.”
With the completion of the acquisition, Authentic said its annual retail sales are now $29 billion-plus worldwide and that it could “deploy its proven playbook of brand development and value creation.”
Authentic also noted it would announce a roster of worldwide partners to help drive the growth of each brand.
Photo courtesy Quiksilver
