Authentic Brands Group reached an agreement to take over the consumer products division of The Greg Norman Company, formerly known as Great White Shark Enterprises. The deal covers the legendary golfer’s future licensing rights and endorsement income, according to a report from ESPN.
Authentic Brands will oversee a wide range of categories beyond apparel and accessories, including steaks and wine.
Norman is the fourth athlete business Authentic Brands’ takes over. Others include Muhammad Ali, Shaquille O’Neal and Julius “Dr. J” Erving.
Authentic Brands also owns Juicy Couture, Jones New York, Elvis Presley, Marilyn Monroe, Michael Jackson, Prince (Tennis), Airwalk, Spyder, Ekltelon, Tapout, Hickey Freeman, Judith Leiber and several others.
Photo courtesy The Greg Norman Company
