Authentic appointed Lim Mi-Kyoung as SVP and head of Australia and New Zealand, reportedly overseeing the company’s regional expansion, focusing on brand development and driving long-term growth. 

As Authentic’s first employee based in Australia, Mi-Kyoung is expected to build a team of “industry experts dedicated to advancing the company’s portfolio of brands in the region.”

“As our business continues to grow across the region, we are bringing in top talent to usher our brands and open the door to new opportunities to launch new categories and distribution channels,” said Wesley Chu, EVP of APAC at Authentic. “Lim brings an extensive track record of driving brand value and building lasting relationships with best-in-class manufacturers and retailers. We are excited about the impact she will have on our portfolio as we unlock the value of our brands in this untapped market.”

Authentic said Mi-Kyoung is regarded as “one of the most influential executives in the Australian licensing landscape, with over 25 years of experience in the branded entertainment business.” She has worked in leadership roles at WP Brands, Gaffney Licensing and Hallmark Australia, managing blue-chip brands, including Pokémon, Discovery, Netflix, Cartoon Network, Paramount, Universal Studios, Activision, General Motors, Kawasaki, Disney, Warner Bros., Mattel and Hasbro. She was recently honored as part of WP Brands’ nomination as a Top Women-Led Brand Licensing Agency by License Global.

“Embarking on this exciting journey with Authentic, I am honored to take on the role of SVP, head of Australia and New Zealand,” said Mi-Kyoung. “Their commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value. I look forward to leveraging my experience in the regional brand landscape to oversee the expansion of Authentic’s presence and to cultivate a team of like-minded individuals dedicated to brand development excellence.”

Image courtesy Quiksilver/ Authentic