Authentic Brands Group (Authentic), a global brand development and licensing platform, announced the appointment of Sanjeet Mehta as executive vice resident and head of India.
Mehta brings over 25 years of experience across retail, sales, business development, and marketing, with a track record in overseeing large-scale operations, spearheading startups and working in competitive and fast-paced environments. Most recently, he was the executive director at The Walt Disney Company, where he led Disney’s Consumer Products and Retail business across the Middle East, North Africa, Indonesia, India, and South Asia emerging markets.
In his new role at Authentic, Mehta will oversee the company’s strategy in India, focusing on expanding brand presence, forging strategic partnerships and driving revenue growth, working with Henry Stupp, regional president of the EMEIA.
As part of its global strategy, Authentic intends to build strong retail, e-commerce, and licensing partnerships in India, which it sees as a significant opportunity to expand its diverse brand portfolio. With Mehta’s experience in brand management and business development, Authentic aims to establish a robust market presence across key categories, including fashion, sports, home, and entertainment.
“Sanjeet’s deep expertise in licensing, retail and brand management, combined with his ability to scale businesses and develop high-impact partnerships, makes him the ideal leader to drive our India strategy,” said Stupp. “We are excited to welcome him to the team as we continue to expand our global reach.”
Over the course of his career, Mehta has played a pivotal role in growing global brands, including Tommy Hilfiger and Calvin Klein Underwear, through the Murjani Group. He also served in senior leadership roles at Nimbus Communications and Villeroy & Boch, followed by 13 years at Disney, where he led exponential growth in India’s consumer products business for over a decade through strategic partnerships, category expansion and market-specific innovations.
“Authentic is home to some of the world’s most iconic brands, and I am thrilled to join the team at such an exciting time,” said Mehta. “India presents an incredible opportunity for Authentic’s diverse portfolio, and I look forward to working with our partners to unlock its full potential.”
Mehta is based in Mumbai, India, and assumed his new role on March 10.
Image courtesy Authentic
