AthleticBaby, makers of health-and-fitness products for babies and toddlers, announced the addition of Steve Mann to its executive team. Mann joins the organization as the new VP of Sales. Mann has more than 15 years experience in the consumer products industry and most recently held the position of National Account Manager at Upper Deck.


In this role, Mann will focus on sales development, global expansion, business strategy and analysis.

 

“I am extremely pleased to have Steve Mann joining our organization. athleticBaby's international sales growth, upcoming sports league licensing, recently launched licensed toy line and new product development brings great opportunities for which Steve is perfectly positioned to oversee and expand on. He will be a valuable addition to our executive team,” said Karen Foster, chief executive officer.

As VP of sales, Mann will focus on growing the company's presence in the mass retail market, expanding licensing opportunities and building relationships to further growth of the athleticBaby brand. Although Mr. Mann was an instructor of Physical Education after college, he has more than 15 years experience in the consumer products industry and most recently held the position of National Account Manager at Upper Deck.


AthleticBaby, headquartered in Dallas, creates a unique line of sports-and-fitness related plush toys and media designed to promote healthy, active living. The products are designed to introduce children under 4 years old to physical activity, sports and energetic play in colorful, creative ways. Extending the athleticBaby mission, “The Little Athletes Program” is a specially designed series of hands-on activity classes for young children.