Athletic Greens, the nutritional supplement subscription service, announced a new strategic group of outside investors to accelerate the company’s growth. The investors were all Athletic Green users prior to investing in the business.

The notable names include Lewis Hamilton, Hugh Jackman, Cindy Crawford, Steve Aoki, Robin Arzón, Mike Posner, Shawn Johnson & Andrew East, Tim Ferriss, and Dr. Peter Attia.

The investment was led by SC. Holdings.

“We’ve invested ten years building a daily nutritional habit trusted by an amazing customer base that includes everyone from the world’s greatest athletes and productivity experts to everyday folks taking that important first step in daily health ownership,” said Chris Ashenden, founder and CEO, Athletic Greens. “With this investment and accomplished group of investors, we will amplify our message of simple and effective daily nutrition and simplify people’s approach to owning their health outcomes.”

Photo courtesy Athletic Greens