Athletic flooring manufacturer PLAE has established a new division in the United Kingdom, PLAE Europa, to meet growing international demand.

Located in London and led by Jake Saunders, director of UK sales, the new office will represent PLAE throughout Europe. The international division currently has a business manager, operations director, estimator, two project managers and three sales directors operating direct in regions outside of the United States.

“With the continued success of PLAE’s Australia division, we could see that the U.K. was an opportunity to build on the foundations of our brand as a global presence by operating direct and providing our customers with a local team,” said Shane Goooneratne, vice president of international business at PLAE.

To kick off the launch of the new division, PLAE is hosting a lab for strength & conditioning coaches on April 13 at Loughborough University in Loughborough, U.K. UK locals Ben Rosenblatt and Martin Evans from the English Football Association are presenting an international perspective on physical preparation in football.

Also on the full-day agenda are Jeremy Sheppard from the Canadian Sports Institute Pacific speaking about concepts in vertical jump; Liam Hennessey from Setanta College discussing the creation and evolution of Irish rugby player development; and Fergus Connolly highlighting performance leadership.

Advance registration for the Loughborough Lab is available through April 12, and PLAE Pro subscribers can watch the event via live stream on the app. CEUs are provided to attendees.