Gap Inc. brands Athleta and Banana Republic launched an in-store pick up service. Buy Online, Pick Up In Store, or “BOPIS,” is now available at all U.S. stores for both brands.
“In a competitive retail environment, it’s more important than ever to meet the customers wherever and however they like to shop,” said Steve Peters, Senior Vice President of Banana Republic Global Stores. “We’re very excited to add BOPIS to the options for purchase and pickup together with Athleta to make it easier for busy customers to be in and out and on their way.”
With BOPIS, a customer can check inventory at a local store, buy online and pick up the purchase within five days – getting what they want faster, without worrying about shipping. Order updates can be sent by text or email. Store teams who participated in the pilot reported add-on sales when customers came into to pick up their orders, adding to benefits for the business.
Customers can now use BOPIS at Athleta, Banana Republic and Old Navy.
