Athleta, owned by Gap, Inc., announced it would introduce two outlet stores this year, with a debut at Chicago Premium Outlets in Illinois this summer and Leesburg Premium Outlets in Virginia this fall.
The announcement follows the company’s forward plan to open 30-to-40 new stores in the 2022 fiscal year.
“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand and expand our community of empowered women and girls,” said Mary Beth Laughton, president and CEO, Athleta. “Our new outlet stores are intentionally designed to stand out from traditional outlet and clearance store models, helping drive new customer acquisition and increased brand awareness for Athleta.”
Athleta has added 12 new stores in North America in 2022, with recent locations in San Francisco, CA; Southbury, CT; Park Ridge, IL; Lafayette, LA; Cary, NC; Chester, NJ; Reno, NV; Exton, PA; Franklin, TN; Riverton, UT; Salt Lake City, UT; and Burlington, Ontario, Canada.
In June, Athleta underscored its plan to grow its international footprint with four Canadian stores by the end of 2022. Athleta and the Gap, Inc.’s brand portfolio operates over 250 stores in Canada.
