Athleta announced a five-year partnership with Katie Ledecky, the 21-time World Champion and 10-time Olympic medalist, as the newest member of Athleta’s Power of She Collective, a group of elite female athletes that “champion Athleta’s purpose of empowering women and girls to build confidence, strength and wellbeing through movement.”

“I’ve long admired Athleta for recognizing and authentically supporting female athletes’ individual and collective strengths, and that’s why I’m thrilled to partner with a brand that has values that align with mine. I’m looking forward to being part of something that inspires me on a personal level,” said Ledecky. “Athleta has a history of supporting athletes holistically, which resonates with me. I’m more than my sport, and I know firsthand how harnessing the ethos of Athleta’s Power of She platform can help empower women and girls.”

Athleta launched the Power of She Collective in 2023 to deepen its relationship with athletes at all stages of their careers. The collective members have a “unique seat at the table to influence innovative performance products, access personal and professional mentorship opportunities and participate in the brand’s Power of She impact programs.” Members include: Mariah Bell (Figure Skating), Simone Biles (Gymnastics), Monique Billings (Basketball), Natalie Coughlin (Swimming), Brenna Huckaby (Paralympic Snowboarding), Jesse “Flex” Labreck (American Ninja Warrior), Jessica Mendoza (Softball), Monica Puig (Tennis), Heather O’Reilly (Soccer), Albane Valenzuela (Golf), Winter Vinecki (Freestyle Aerial Skiing) and Katie Zaferes (Triathlon).

“Athleta has always embraced authentic partnerships with exceptional women who not only shine in their respective sports but also share our brand commitment to inspire women and girls through movement,” said Chris Blakeslee, president and CEO of Athleta. “Passionate about philanthropy and a leading role model for girls, Katie is the perfect addition to the Athleta Power of She Collective family, and we’re thrilled to support her efforts to expand youth access to sports.”

Throughout the deal, Ledecky will be an advisor on Athleta’s impact platform, The Power of She Fund, which supports organizations aligned with the company’s mission. She will also participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.

Athleta Debuts Find Your Movement Campaign
Athleta also debuts a multi-chapter brand campaign, Find Your Movement, “championing and celebrating the power and joy of movement in any form.”

“Find Your Movement is Athleta’s empowering anthem in perpetuity to women and young girls to strive for balance and build confidence through movement,” said Julia Leach, chief creative officer at Athleta. 

Ledecky and other Power of She Collective members will be featured in various chapters of the campaign.

Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.

Image courtesy Athleta