Astral, the performance footwear and apparel manufacturer, hired Christian Mason as head of B2B sales to build and strengthen long-term relationships with key partners and optimize sales performance across all Astral product categories.
“Coming out of the post-COVID lull, Astral’s brand and product engines are running hot and consumer demand is higher than ever,” said Astral Founder and CEO Philip Curry. “As we navigate growth opportunities ahead, we are thrilled to have Christian lead our B2B partnership strategy. With his proven skills and dedication to core retailers, there is not a better person to guide Astral’s thoughtful expansion into the future.”
Mason started his career in the 1990s managing a paddlesports outfitter and retail business near Crested Butte. Since then, he has led sales teams and strategies for Oboz, Dakine, Petzl, Deuter, and Sitka. He resides in Bozeman, MT with his family.
Images courtesy Astral
