Astral hired former athlete Ty Caldwell March 1 as its social media marketing coordinator and and assistant in its marketing department.
Growing up in the paddling scene and close to Astral’s headquarters in Asheville, NC, Caldwell has been on Astral’s radar for a few years. As a regional athlete he has paddled for Astral since 2011 and has always endorsed Astral products while working at the Nantahala Outdoor Center.
Caldwell received his degree in Graphic Art and Imaging Technology from Appalachian State University in Boone, NC.
While at Appalachian State, he also studied the local watershed and grew as an experienced kayaker.
“Ty is a super energetic guy and is genuinely excited about marketing and brand promotion,” said Astral General Manager Yonton Mehler. “His good attitude and graphic design skills are going to be a really great addition to our marketing team.”
Caldwell is based in Western North Carolina and can be found wherever there is water. Look for Ty this summer on your local runs.
Founded in 2002, Astral is best know for its whitewater life vests, or personal flotation devices. Expanding on its commitment to serving core outdoor enthusiasts, Astral now offers award-winning footwear and an innovative collection of products made from industry scrap materials. The company operates from three locations worldwide: North Carolina, Vietnam, and Bali.
