The Association of Golf Merchandisers (AGM) has introduced a new honor for 2026: the AGM Merchandiser of the Year award. This individual recognition celebrates merchandisers who exemplify creativity, leadership and excellence in golf retail—professionals who consistently elevate the retail experience.
The award will spotlight trailblazing individuals and forward-thinking strategies redefining what excellence looks like in the golf industry.
“We’re excited to recognize the individuals behind the shops—the professionals who bring vision, passion and innovation to life,” said Jennifer Morton, CEO of the Association of Golf Merchandisers.
The application process for the AGM Merchandiser of the Year award coincides with the 2026 AGM Platinum Awards —Top 100 Golf Shops. Applicants may choose to apply for one or both distinctions.
The AGM Platinum Awards — Top 100 Golf Shops recognize golf facilities. The AGM Merchandiser of the Year honors individuals.
AGM membership is required to be considered for the AGM Merchandiser of the Year Award but not for the AGM Platinum Awards — Top 100 Golf Shops. Participation in one award is not required for the other, and multiple individuals from the same facility are eligible to apply.
Applicants can select which award(s) they are entering via a drop-down menu in the submission form. All applications are due by September 5, 2025. To apply or learn more, go here.
Award recipients will be honored at the 2026 PGA Show in Orlando, FL.
Image courtesy Silverado Resort
