ASR and SIMA are announcing a series of joint efforts geared toward retailers, the media, brands and the overall show environment.

“ASR’s main goal remains the same; to match top brands with an unrivaled buying audience,” says Andy Tompkins, ASR Group Show Director. “In working with SIMA, ASR will bring even more features to the show expanding our retail audience, while enhancing the show experience for all.”

Industry groups and ASR are working together to ensure the top 200 retailers in action sports across categories and regions make it to San Diego for ASR. In addition, all qualified retailers will be offered new services and discounts to make attending the show easier than ever. Through the introduction of CLASS@ASR, 100+ boutiques from Fred Segal to The Closet will provide new sales opportunities for all exhibitors at both ASR Marketplace events.

“The partnership between action sports brands and ASR is essential and necessary now more than ever,” says Doug Palladini, VP of Marketing at Vans. “The show is stepping up big with new ideas and efforts that will make it an increasingly productive, relevant event.”

More tools are being made available to the more 400 members of media who cover action sports through ASR. The first morning will kick off with a press conference focused on the future of action sports with full access to industry leaders. Throughout the event, a URL will feature up-to-the-minute clips from the show floor keeping everyone onsite and beyond fully abreast on the latest trends and news breaking at ASR.

As part of the remodel of ASR’s show floor, the Foundation Lounge, sponsored by Monster, will provide a centralized place to network, inspire and work. The lobby will clearly showcase the next season’s trends through creative merchandising.

Register today for ASR September 10-12, 2009 in San Diego at

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 27th successful year, ASR gathers over 450 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and fall season shows in San Diego. For additional information regarding ASR, check out”