Asolo, with its feet firmly planted in the U.S. market, will transition the position of GM from Bruce Franks, who established a road map for Asolo’s next steps in the U.S., to Bill Lockwood.
Lockwood will work with Franks through Outdoor Retail Summer Market whereafter he will assume the role full-time.
Lockwood, an outdoor industry veteran, has served many roles from retailer to a sales rep, (working as a rep for Asolo from 2003/11), sales manager to president, for well-recognized brands in the industry, most recently serving as President and Director of Sales for Craghoppers.
Bill is looking forward to working hand-in-hand with Bruce over the upcoming months and to live up to the high-level of expertise that Bruce has established during his tenure.
Photo courtesy Asolo