Asics will collaborate with Asics Runkeeper app on a #DearShoes social giveaway and in-app challenge to celebrate Global Running Day (June 5) in the U.S. Events will also be held at nearly 50 U.S. Asics stores and outlets.

“Global Running Day is a worldwide celebration of running that encourages everyone to get moving, and we are a brand founded on that same principle,” said Koichiro Kodama, CEO of Asics North America. “We are so pleased to give runners the opportunity to celebrate with us this year, whether online or in-store.  We want to encourage everyone to celebrate footwear that keeps them moving and for those who bring in their unwanted footwear and apparel in our stores across the country, we are paying it forward to extend the life of these goods and reduce waste.”

#Dearshoes Challenge

Runners are being encouraged to share their love note (and a photo of their Asics sneakers) with the hashtag #DearShoes on Instagram or Facebook between May 29, 2019 and June 30, 2019. They’ll be entered for a chance to win a pair of GEL-KAYANO 26 running shoes.  More details are available here.

Additionally, Runkeeper will run an in-app #DearShoes Challenge, asking runners to log more miles and memories with their shoes by completing at least one 5K run a week in the month of June.

Global Running Day Parties

Nearly 50 Asics stores across the country will have celebratory activations for runners, including giveaways, special offers and an interactive photo booth where visitors can record their #DearShoes story and images for a chance to be submitted into the Asics Runkeeper™ social giveaway.

Asics will host a variety of activations on June 5, including:

  • Asics 5th Ave Flagship Store NYC will hold a Q&A session with Asics elite athlete Deena Kastor and Dr. Jordan Metzl, as well as a group run
  • Asics Century City LA will be treated to a group fitness experience geared toward runners
  • Asics Fashion Island Newport Beach will host a workout experience with sisters Lauren Reid and Kelly Collins, certified fitness trainers, sports models, and former Division 1 Track and Field athletes

Photo courtesy Asics