ASICS America Corporation and its parent company, ASICS Corporation of Japan, have announced the extension of their multi-year partnership with New York Road Runners, as the official apparel and footwear sponsor of the ING New York City Marathon.
“ASICS' long-standing relationship with the ING New York City Marathon(R) and New York Road Runners has been key to the evolving growth and success of the ASICS brand in the global marketplace. We look forward to continuing our commitment to the ING New York City Marathon(R), and distance running and sports enthusiasts around the world,” says Richard Bourne, President of ASICS America Corporation.
ASICS will continue to develop and market a co-branded ING New York City Marathonb apparel and accessory collection, which will include performance and novelty merchandise. This collection allows participants and fans from all over the world to acquire a keepsake from the most recognized name in marathon events, while experiencing the quality and performance of ASICS(R) products. As part of the agreement, ASICS will outfit more than 16,000 volunteers with official ING New York City Marathonb apparel. In addition, ASICS will sponsor other New York Road Runners events, including the Grand Prix Half-Marathon series, the Marathon Tune-Up, and two New York Road Runners long training runs.
“We are pleased to be strengthening our partnership with ASICS, a leader in the technical sports apparel and footwear fields,” says Ann Hinegardner, Chief Marketing Officer of New York Road Runners. “We look forward to working with ASICS year-round, during the ING New York City Marathon(R) and our other New York Road Runners events.”
