Asics launched Chojo Camp Europe, a high-altitude training center in Font-Romeu, supporting its athletes as they prepare for Budapest and Paris.
Asics opened its Chojo* Camp Europe, its first European pro-athlete training center in Font-Romeu, France. Building on Asics’ continuous efforts to support its athletes by offering the best products and care for body and mind, the camp helps all runners feel and perform at their best while striving for their peak.
The camp, managed by Dave Klink, will host around 20 Asics athletes— short and long-distance runners—at a time, offering access to a new athletic track, a hypoxia chamber, a weight and fitness room alongside a recovery pool. During their stay at one of the brand’s chalets, a team of physios, psychologists and doctors will be available to provide the physical and mental care that the athletes need to feel and train at their best.
Olivier Mignon, director of Sports Marketing, Asics EMEA said, “We are excited to be opening the Chojo Camp Europe today. The physical and mental well-being of our athletes has always been important to Asics. We’ve been able to support them with products, physical care such as physios, mental health services and now with their own space to prepare for competitions. The camp is a fantastic opportunity for our athletes to come together and train under the best conditions. Looking ahead to the World Championships in Budapest this year and Paris next year, we’re confident this will help our athletes prepare to be at their top level.”
Prominent names such as Eilish McColgan, Sarah Lathi and Mo Katir are preparing to set up base in Font-Romeu for an extended period as they train for the upcoming challenges in Budapest. More athletes will join on a shorter stay basis through the Paris preparation phase.
Eilish McColgan, speaks on the opening of the camp: “It’s great to have Asics support its athletes with these facilities. I’ve always been a fan of altitude training, and being able to have a base in Europe, close to where I’ll be racing over the summer, is fantastic. It’s not something all athletes have the funding to do, but with Asics opening the Chojo Camp, many who wouldn’t normally now train at altitude and experience the benefits. I’m looking forward to getting in my sessions on the track whilst also getting to mingle with fellow ASICS athletes.”
*Chojo translates from Japanese to “striving for the peak,” reflected in Asics’ approach to product innovations and services.
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Photo courtesy Asics
