England Hockey has appointed ASICS as the Official Footwear Supplier to England Hockeys National Teams. The agreement has been signed by Barry Snellgrove, England Hockey Marketing & Communications Director and Ryoji Sekito, Managing Director of ASICS UK.
The agreement is for a three year period and will provide hockey specific shoes and general running shoes to England players. ASICS will now begin biomechanical movement analysis at relevant training camps. In addition to the provision of shoes, two (2) ASICS scholarship awards will be offered to the most promising male and female under 21 players.
In return ASICS will be given the exclusive designation “Official Footwear Supplier to England Hockeys National Teams” and will become a key commercial partner of England Hockey.
Philip Kimberley, England Hockey Executive Chairman commented, “This is another example of England Hockey partnering with a world class supplier to enable our players to take advantage of the latest technology and where we can see long term commercial benefit.”
In response, Managing Director of ASICS UK, Ryoji Sekito, said, “ASICS, the market leader in performance running shoes has made great strides in the hockey footwear market in the last 18 months. The partnership with England Hockey will cement ASICS position as the leading footwear supplier in the hockey market. Key technologies from ASICS running shoes have been adapted to meet the specific requirements of the modern hockey player. ASICS UK looks forward to a long and positive association with England Hockey”.