After 10 years, Alistair Cameron, CEO for Asics EMEA region, has decided to leave the company.

“Since 2009, Alistair has led the business in what has been both an extremely challenging and changing time in our industry,” Hokuto Nakano, director Asics Corp., said in a statement. “For over a decade, he has made untold contributions and played an integral part in laying the foundations to build our brand in a key region for our future success. We thank him for his loyal service to Asics.”

On November 20, Carsten Unbehaun, pictured above, became the new CEO of Asics EMEA. Since joining Asics EMEA in 2002, Carsten has held a number of senior management roles including managing director of Central Europe and most recently as the CEO of Haglöfs, which has had sales growth since joining in 2018. Carsten will remain as CEO of Haglöfs until his successor is found.

On January 1, Masashi Abe will become executive vice president at Asics EMEA. Masashi started working in Asics from 2001. He moves from Asics Headquarters (AHQ) in Kobe, Japan, having held numerous roles including assignments to Europe for several years and most recently as the general manager of Geography Strategy Division in AHQ.