Asics welcomed Taylor Fritz, the No.12 tennis player in the world, to its global athlete roster with a multi-year footwear agreement.
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
“We are thrilled to announce the addition of Taylor Fritz to our Asics family. Asics is proud to align with such a talented athlete who has won one of a premium series of nine tournaments,” said Mitsuyuki Tominaga, President and COO of Asics. “I greatly admire his attitude towards tennis, especially his relentless pursuit of every point, never giving up until the very end. Since the footwork is crucial to his playing style, we’re committed to supporting him from the feet throughout his future career, helping him make further progress as we continue to elevate each other.”
“I’m really excited about this new partnership,” said Fritz. “I’ve seen so many top players using Asics shoes on tour over the years, so I know I’m in good hands. By chance, I tried the shoes during a photoshoot and then in practice that same afternoon, and I immediately felt more comfortable than I had in years. The comfort, the support, the speed—it’s just on another level. I’m extremely proud to represent a brand with such a rich history in sports and footwear and one that cares so deeply about health and wellness.”
Fritz will wear the Asics Gel-Resolution 9 tennis shoe during play.
Image courtesy Asics
