ESPN Consumer Products has signed a licensing agreement with California-based, American Sporting Goods Corp. to develop and launch the X Games Gears footwear line. The comprehensive footwear line will be managed, designed and developed through ASGs Extreme Sports division, Nice Skate Shoes.
Slated for a Spring 2008 launch, the X Games by NSS footwear collection will feature styles including, but not limited to, casual, lifestyle, athletic and performance shoes/sneakers; slides; slip-ons; slippers; sandals; boots; and flip-flops. The line will be distributed through specialty retail outlets as well as select sporting goods retailers, mid-tier department stores and better family footwear stores.
“We are excited to expand our successful X Games Gear apparel and accessories business by including the footwear category,” said Steve Cipolla, vice president and general manager, ESPN Consumer Products Licensing. “Working with ASG and their established core NSS brand, reinforces our commitment to bringing action sports fans quality consumer products that continue to build the X Games franchise.”
ASG entered into the Action Sports arena through its acquisition of lifestyle brand NSS seven years ago and has provided high quality footwear to the action sports market ever since.
“The combination of ASGs manufacturing assets, extensive proprietary technology base and ESPNs and X Games brand strength and media prominence is a winning formula,” said Tom ORiordan ASGs President and CEO. “X Games by NSS footwear will capture the essence of individuality, creativity and performance sport that defines the action sports culture.”
ASG has assembled an experienced product team to leverage the companys extensive resources and know how to offer a compelling range of trend right performance product to the market. X Games by NSS will be promoted utilizing ESPN and EXPN's multimedia platforms, as well as through grass roots events.