Ariat, founded in 1993 and the first company to integrate athletic footwear technology into boots for equestrian athletes, announced a new collaboration with Paramount Consumer Products and Yellowstone, Paramount Network’s hit series.
Designed by Ariat and Yellowstone’s costume designer Johnetta Boone, the collection combines Ariat’s boot heritage with Boone’s vision and knowledge of the Yellowstone “look,” a modern version of the West—where a rigid region with fixed borders no longer exists.
Pieces of the limited-edition apparel collection will appear in the continuation of Season 5, which returns November 10 on Paramount Network, which includes denim shirts, jeans, jackets, flannels, boots, shirts, and sweaters.
“Because Ariat is engrained in the Western communities that Yellowstone is based on, our clothing and boots have organically shown up on the show throughout the years. Now, with the Ariat x Yellowstone collaboration, Ariat is even more visible in the Yellowstone universe and is more accessible to those fans captivated by the American West. Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe,” said Ariat Chief Product Officer Megan Iwersen.
Said Boone. “It’s been amazing to work with Ariat since the beginning of Yellowstone. Their apparel and boots are perfect for the show, especially since that is what’s worn throughout the West. Now, we’ve partnered to design an exclusive capsule collection inspired by the functional and well-worn clothing that wranglers, cowboys and ranchers work and live in every day. I’ve also added my own subtle yet defining touches on each piece.”
“Johnetta is a legend in the industry, and collaborating with her and Ariat on this Yellowstone collection has been nothing short of extraordinary,” said Jose Castro, EVP of consumer products and experiences at Paramount. “The global western wear trend has continued to make an impact in fashion, and we couldn’t be more proud of this partnership bringing the authentic Yellowstone lifestyle to fans everywhere.”
Image courtesy Ariat x Yellowstone
