Arc'teryx Equipment Inc. has named Denny, ink. as its public relations agency of record. Effective immediately, Denny, ink. will oversee all public relations initiatives in North America for the Vancouver-based company – including media relations, strategic communications counsel and targeted social marketing for Arc'teryx and its collection of products.
 
“Arc'teryx continues to evolve their premium products within the outdoor, snowsports, and law enforcement marketplaces, as well as pioneer their new Veilance collection in an all-new product category known as performance men’s wear. We sought a qualified partner that will help keep us established as a real presence of innovation and authenticity within our traditional markets, and help foster our development into a new space,” said Tom Duguid, Director of Brand Marketing for Arc'teryx. “After a thorough review of agencies large and small, we feel Denny, ink is the agency that can best serve us where we are today and where we’re headed in the future.”