Arccos Golf has entered into an exclusive partnership with Performance Brands Australia (PBA) to distribute its golf tech products throughout Australia and New Zealand.

Arccos said it is looking to support its growing community of Arccos members in the region with improved customer service, shipping times and charges while helping its retail partners gain faster access to hardware units, including its latest Arccos Link Gen 2 wearable and Gen 3+ smart sensors.

“Both Australia and New Zealand are important golfing markets, and this partnership enables us to get closer to existing Arccos members and attract even more,” said Andrew Turner, vice president, sales. “Finding a distribution partner with the same customer values as Arccos was a key requirement for us. PBA not only shares those values but will also allow us to serve our Australian and New Zealand customers better while expanding the Arccos presence in the region.”

PBA Director Clint Rice commented on the new partnership: “We are excited to partner with Arccos to exclusively distribute the latest generations of Smart Sensors and the Link throughout Australia and New Zealand. Arccos is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence, and this very much aligns with our mission to assist golfers at all levels, so they have the opportunity to play at their best.”

Among the golf courses played in Australia by Arccos members are Tea Tree Gully in South Australia, Royal Queensland and Moore Park, The Coast and Concord near Sydney in New South Wales. Those in New Zealand include Paraparaumu Beach, Rotorua, Christchurch, Auckland, and North Shore.

Arccos’ official partners include PING (smart clubs), TaylorMade (smart clubs), Cobra Golf (smart clubs), Microsoft (A.I. and cloud computing), Club Champion (smart fitting), TXG (smart fitting), Cool Clubs (smart fitting), and Me and My Golf (smart coaching).