Aquahydrate Inc. announced that Ericka Pittman is joining the premium water company’s executive leadership team as chief marketing officer. Pittman will have the primary responsibility of overseeing the brand’s functions and strategies within Marketing and Sales; and will report to CEO Hal Kravitz.
“Ericka is a tremendous addition to the Aquahydrate team,” said Hal Kravitz. “Her strategic insight and excellence in execution will be able to help accelerate our tremendous growth. With the industry’s demand for premium water evolving and Aquahydrate introducing its new and innovative programming, the time is now to expand the marketing department under dynamic leadership.”
Pittman comes to Aquahydrate from Combs Enterprises, where she served as the vice president of the chairman’s office, responsible for developing and streamlining business process and communication across all executive divisions for brands including Bad Boy Entertainment, CÎROC Ultra Premium Vodka, Sean John, DeLeón Tequila, and REVOLT TV. She held other senior level positions at Combs Enterprises, first as the vice president of The Blue Flame Agency (full service marketing and advertising agency), then as the VP of business development for Combs Wines & Spirits. Ericka has been awarded over the years for her impact on the marketing industry and for her proven results.
Prior to joining Combs Enterprises, Pittman spent 15 years working in interactive and publishing media. She held positions and titles at companies such as iVillage, Time Inc. and Condé Nast, where she gained extensive knowledge in advertising, marketing, sales and media publishing.
Investors and board members Sean Combs and Mark Wahlberg came together in a joint statement, “We’re thrilled to have Ericka as Aquahydrate’s new chief marketing officer. We are confident that her unique combination of experience, passion and creativity will help to further advance Aquahydrate’s already successful marketing efforts.”
Pittman currently serves as a member of number of organizations including WEEN (Women In Entertainment Empowerment Network), National Association of Professional Women, Advertising Women of New York, and lends her time and energy to a number of causes and other organizations, including Dress for Success and NFTE (Network for Teaching Entrepreneurship). She holds a Bachelor of Arts in Corporate Communications from Baruch College. Originally from Brooklyn, NY, she now resides in Los Angeles, CA.
Photos courtesy Aquahydrate
