Under Armour Adds Georgia State To NCAA Roster
Under the multi-year agreement, UA will outfit 16 of the Panthers’ varsity sports teams as well as coaches and athletics department staff starting next summer.
Nikwax Adds East Coast Sales Agencies
The additional agencies are intended to better serve specialty retail for the fall trade show season.
Lacrosse Unlimited Reels In Michael Kors E-Commerce Talent
Jeanette Miller will accelerate the brand’s online growth and digital footprint by creating a seamless brand platform where customers can interact with the brand, shop and connect with other lacrosse enthusiasts.

Worldwide Golf Exploring Bid For Golfsmith
Sources told Reuters they weren’t sure whether Worldwide Golf was eyeing Golfsmith’s entire U.S. business or individual leases and assets.
L.L.Bean Kiosk Shop To Operate Year Round
The 150-square-foot kiosk in the Shops at Prudential Center will represent the brand’s first urban location outside Maine.

The North Face Launches First U.S. Urban Exploration Concept Shop
The storefront in the Jackson Square neighborhood in San Francisco is the first of its kind in the U.S., and will focus exclusively on the label’s premium streetwear range.

Consumer Engagement Helps Interbike Lure Back Specialized And Trek
While two of the nation’s largest bike brands have skipped the industry’s Las Vegas trade show in recent years, they’re expected to exhibit at Interbike’s first East Coast event later this month.

Upbeat Forecasts Arrive For Holiday Season
Led by digital but helped by an improving job market, sales are expected to come in solid to strong this holiday-selling season, according to a round-up of the latest forecasts.

Aisle Talk, Week Of October 3
Top headlines from the active lifestyle industry you may have missed this week.

By The Numbers, Week Of October 3
The leading figures from this week’s news in the active lifestyle space.
Fanatics Partners With San Jose Sharks
Fanatics announced a new long-term deal with the San Jose Sharks to operate all in-venue team merchandise sales at SAP Center at San Jose.
J. Crew Launches First Activewear Line
The line will be launched in a partnership with New Balance.

Nike Appoints New GM For North America
Tom Peddie becomes the new VP, GM of North America, succeeding Joaquin Hidalgo, who has served in this role since July 2013 and will be taking a leave of absence to focus on his health.

Adidas Signs Kristaps Porzingis To Blockbuster Deal
The New York Knicks’ budding star will reportedly net the most lucrative NBA deal signed by a European player.
Foot Locker Continues Support Of Fred Jordan Mission
Foot Locker continued its support of the Fred Jordan Mission annual Back-To-School Giveaway in Los Angeles.