J. Crew launched its first activewear line in a partnership with New Balance.
The two brands have enjoyed a shoe partnership for the past 11 years on a footwear collaboration.
The 20-piece collection includes shoes, pants, shorts, sports bras, tanks, short- and long-sleeved tops, jackets and pullovers, and launches October 11 online and in select J. Crew and New Balance stores worldwide.
While using some models, J. Crew also tapped “real” women for its first activewear campaign, including Muy Thai boxer Gracie Cavalho, The Class founder Taryn Toomey and SoulCycle instructor Taye Johnson.