Champs Sports Campaign Stars Dak Prescott And Desiigner
Episode Two of “The Moment” shows the Dallas Cowboys quarterback leading the audience through his daily routines.
Aisle Talk, Week Of December 12
Top headlines from the active lifestyle industry you may have missed this week.
HanesBrands To Divest Australian Flooring And Pillow Businesses
The businesses are noncore operations acquired as part of Hanes’ July 2016 purchase of Pacific Brands Limited of Australia.
Charles River Apparel Donates 2,900 Jackets
The Massachusetts-based manufacturer is donating jackets to Christmas In The City, a Boston-area organization that helps homeless kids and their families.
New Balance Sees Big Gains From ‘American-Made’ Military Provision
A provision requiring the Department of Defense to provide military recruits with American-made shoes could mean an additional 250,000 sneakers a year, according to Brendan Melley, New Balance’s director of manufacturing.
Wintry Weather Expected To Boost Weekend Sales
While the cold and snow will continue to drive seasonal merchandise into shoppers’ baskets, disruptions to store traffic and travel are anticipated to start the weekend, according to Planalytics.
David Pruitt Out At Performance Bicycle
David Pruitt, Performance Bicycle’s CEO since 2011, stepped down last month following the company’s August sale to Advanced Sports International (ASI).
NBA Reaches Tentative Contract Agreement
The NBA and NBPA (National Basketball Players Association) have reached a tentative agreement on a new Collective Bargaining Agreement, pending ratification by players and team owners.
In 2016, The M&A Train Kept Chugging Along
While the industry lacked many blockbuster deals, mergers & acquisitions continued at a steady clip in 2016. Here’s a round-up of all the M&A action.
Microban Wins Aegis Trademark Battle
The provider of antimicrobial technology and odor control solutions won a judgment and damages from Shanghai’s Greenchem Fine Chemicals Ltd., for fraudulent use of its Aegis Environmental Management Inc. trademarks.
November Sales Climb 5 Percent Year Over Year
Sales at sporting goods stores decreased 1 percent seasonally adjusted over the previous month and increased 1.6 percent unadjusted year over year.
McNett Corp. Becomes Gear Aid Inc.
After three decades as McNett Corporation, the outdoor gear care and repair company is now officially known as Gear Aid Inc.
Marmot Names New Director Of Brand
Patrice Christensen, who comes from VF Corp.’s Lucy brand, effectively replaces the brand’s longtime marketing director Tom Fritz whose position, among others, was cut in May.
Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
Saxx Underwear Nets Investment From Brentwood Associates
In partnership with Brentwood, Saxx will seek to broaden its product portfolio, enhance its digital presence and expand its international distribution.
