Western Kentucky Officially Announces Deal With Nike
Western Kentucky Athletics said it reached an agreement for Nike to replace Russell Athletic as the department’s official apparel provider beginning on July 1, 2017.
Lifted Research Group Acquired By Mad Engine
Mad Engine LLC has acquired urban streetwear brand Lifted Research Group Inc.
J.Crew To Cut 250 Jobs
J.Crew Group, Inc. announced several strategic changes across its organization to better position the company for sustainable and profitable growth.

Run Specialty’s Digital Disconnection
According to interviews with executives attending the industry’s premier race, the Boston Marathon, many local running shops are struggling to adapt to the shift toward digital retailing.

Academy Can’t Sidestep Industry Pressures
Unable to shrug off the many challenges facing the sporting goods channel, Academy Sports + Outdoors’ same-store sales slid in the low-single-digit range and management-adjusted EBITDA dropped 23 percent in 2016.

Americas Drives Puma’s Q1 Growth
“Retailers ordered more because they needed more which has not been the case for a long time at Puma,” Bjørn Gulden, CEO of Puma SE, said on a conference call with journalists.

Outdoor Industry Association Releases The Outdoor Recreation Economy Report
The report shows the outdoor recreation economy generates $887 billion in consumer spending annually, sustains 7.6 million American jobs and generates $65.3 billion in federal tax revenue and $59.2 billion in state and local tax revenue each year.

Title Nine Launches New E-Commerce Site
The upgraded site includes enhanced content on each product page, an improved checkout flow in all channels and an engaging mobile experience for Title Nine shoppers.
Nike Women’s Executive Joins Digimarc
Aimee Arana, formerly vice president and general manager of the North America Women’s Division at Nike, has joined Digimarc Corp. as executive vice president of sales and business development.
New Balance To Sponsor Fastpitch Organization
New Balance will become the title sponsor of the National Fastpitch Coaches Association (NFCA) Golden Shoe Award.

Puma’s Q1 Earnings Leap
Puma reported operating earnings rose 70 percent on a 15 percent revenue gain on a currency-neutral basis.

Academy’s Debt Ratings Outlook Lowered To Negative
Moody’s said the negative outlook reflects the risk that Academy may not be able to reverse its 2016 earnings declines in the near term, resulting in continued high leverage and diminished free cash flow generation.
Under Armour To Sponsor Nashville Soccer Club
Under Armour will supply the kit, or uniform, and other official gear to Nashville Soccer Club through the conclusion of 2018.
Russell Athletic To Part Ways With Western Kentucky
Russell Athletic and Western Kentucky mutually agreed to end their exclusive on-field sponsorship agreement as of June 30.
OIA To Host Capitol Summit In Washington, DC On April 25-26
The 25h annual event brings together outdoor industry executives and emerging leaders in Washington, D.C., to represent their businesses and to lobby members of Congress and the administration to support industry recreation, trade and business priorities.