SGB Apparel

Levi Strauss Trims Outlook for Year on U.S. Wholesale Weakness

Levi Strauss & Co. reduced guidance for its fiscal year while reporting earnings in its fiscal second quarter ended May 28 arrived slightly below Wall Street targets amid pressures at the U.S. wholesale channel. Wholesale revenues were down 22 percent in the quarter. Beyond Yoga was a bright spot, increasing revenues by 28 percent.

Gillz LLC Rebrands to Outdoor Nation Unlimited LLC

Gillz LLC, based in Jacksonville, FL, rebranded to Outdoor Nation Unlimited, emphasizing the company’s expansion beyond fishing apparel into the broader performance outdoor apparel category. The company’s consumer-facing brands include Gillz, Reel Life, FinTech, and Mad Pelican.

The Buckle’s June Same-Store Sales Dip

The Buckle, Inc. announced that comparable store net sales, for stores open at least one year, for the 5-week period ended July 1, 2023, decreased 2.4 percent from comparable store net sales for the 5-week period ended July 2, 2022.

Lululemon Launches On Zalando

Expanding on its presence in Europe, Lululemon agreed that Zalando, a European online fashion and lifestyle platform, would be its preferred European online retail seller.

Kit And Ace Acquired By Unity Brands

Kit and Ace, the technical apparel company started by Lululemon Athletica founder, and ex-CEO, Chip Wilson and his family, was reportedly acquired by Unity Brands, the company run by Canadian retail veteran Joe Mimran.

Adidas HR Chief To Depart This Month

Adidas AG reported that Amanda Rajkumar, executive board member and labor director of Adidas, responsible for global human resources, people and culture, informed the company’s Supervisory Board that she would not renew her contract, which expires in December 2023 and is leaving the company on July 15. Adidas provided no reason for Rajkumar’s decision.

Adidas Partners With Roma

Adidas signed a long-term partnership with Roma to become the Italian soccer club’s new kit supplier, replacing New Balance.

MEC Tied For Top Place With Costco As Canada’s Most Trusted Brand

In a tie with Costco, the Gustavson Brand Trust Index recognized Mountain Equipment Company (MEC) as Canada’s most trusted brand. Other brands in the active lifestyle space that made the Index’s Top 50 most trusted brands were Columbia Sportswear at No. 3; The North Face, 12; Patagonia, 15; and Canadian Tire, the parent of SportsChek, 37.

JD Sports Expands To Middle East In Franchise Deal

JD Sports Fashion Plc signed its first franchise agreement with Dubai-based GMG. Under the ten-year agreement, GMG will open around 50 stores under the JD banner by 2028, focused on locations in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, and Egypt.

World Surf League CEO Exits

The World Surf League (WSL) announced that CEO Erik Logan had left the company, effective immediately, with no reason for his departure. As the WSL begins a search for a new CEO, Emily Hofer, WSL’s chief people and purpose officer, and Bob Kane, chief operating officer and chief legal officer, will jointly lead the company.

Study: Consumers Plan To Spend More For BTS Despite Weaker Economy

Creator marketing platform LTK released the findings of its 2023 Back to School Shopper Study which found that, despite the weakened U.S. economy, 65 percent of Americans said they will shop during the back-to-school season, with 81 percent planning to spend the same or more than last year, with purchasing decisions driven by price and quality.