New Balance Details Plans for HQ Expansion
New Balance unveiled its plan for a $250 million mixed-use development alongside its headquarters in Brighton, MA, that would feature a sports complex, hotel, park, movie theater, office buildings, and community space, along with a commuter rail station a
Hincapie Sportswear Names Rep for Southwestern States
Hincapie Sportswear has hired Chris Gould as retail sales representatives for the brand in Las Vegas, NV; Arizona; New Mexico and El Paso, TX. Effective immediately, Gould will represent Hincapie for retail cycling apparel and accessory sales to independ
Nikwax Hires Adrenaline Sports Marketing to Grow Southeast Sales
Nikwax N.A. has welcomed the Adrenaline Sports Marketing team to its sales force in the Southeast, where it thinks the agency can grow sales as consumers look for ways to get more out of their existing footwear, apparel, tents and other outdoor gear…
2010 Winter Trails Attracts 10,700 Participants
Winter Trails, held on January 9, 2010, attracted approximately 10,700 participants, according to program organizers. Some of the largest events took place at the Weston Ski Track near Boston, Ft. Snelling in Minneapolis and Estes Park, CO…
State Park Directors Launch Campaign to Mobilize Public Opinion
The National Association of State Park Directors (NASPD) has established the America's State Parks alliance to mobilize the public and policy makers on the positive impact of state parks. The initiative comes as Arizona, California, New York and many
Macy’s Returns to Profitability; Outlook Remains Cautious
Macy's Inc posted better-than-expected profit for the fourth quarter and forecast an improvement in same-store sales this year. Sales fell 1.1% to $7.85 billion. Comp stores slid 0.8%, but that was better than the Cincinnati-based company's fore
JetBoil Names Midwest Rep
Jetboil has added Adventure Sport Marketing to manage its Midwest territory. The agency brings more than 20 years of experience and passion for the outdoors to the Jetboil brand…
Michael Phelps Becomes Youth Olympic Games Ambassador
Olympic swimming champion Michael Phelps became the first official Ambassador of the Youth Olympic Games (YOG)…
Sof Sole Sends Military to Baseball Games For Free
Active duty military will be able to attend 2010 Durham Bulls
games for free, thanks to a partnership with Sof Sole, the footwear accessory brand, and division of Implus Footcare LLC in Research Triangle Park…
Property Conflict Stymies New Balance HQ Expansion Plans…
New Balance is planning to upgrade its headquarters in Brighton, MA, which will include an expansion of its offices, adding a park, housing and additional commercial space. However, Lowe’s is looking to build its first store in Boston on the same sp
SylvanSport Hires Silver Steep to Review Strategic Options
SylvanSport, the North Carolina maker of a versatile sports and camping trailer, said it had engaged Silver Steep Partners to serve as its exclusive financial advisor and review the company’s strategic options…
Studies: Title IX Improved Long-Term Health and Wellness
Recently, two studies have highlighted the benefits of team sports for girls. The first of conducted at Wharton School found that women’s education and employment opportunities increased significantly since the enactment of Title IX in 1972. The sec
OR Senate Shoots Down BPA Ban
Oregon's state Senate rejected a bill last week that would have banned BPA, or bisphenol-A, from baby bottles and sippy cups, after opponents concluded it might backfire on the state's food industry…
Evinrude Announces Ambassadors
BRP has introduced a team of four elite anglers as official ambassadors to Evinrude outboard engines. Dubbed “The E-TEAM,” the group will tour the U.S. over the next four months, outfitted with the Evinrude technology, sharing real experiences and interac
Dick’s SG’s Pittsburgh Marathon Secures Record Entrees
Registrations for the Dick's Sporting Goods Pittsburgh Marathon and its sister events, the UPMC Health Plan Pittsburgh Half Marathon and FedEx Ground Pittsburgh Marathon Relay, are at 13,000. This eclipses last year's record registration of 10,5
