Jetboil has added Adventure Sport Marketing to manage its Midwest territory. The agency brings more than 20 years of experience and passion for the outdoors to the Jetboil brand.


As the Jetboil business continues to flourish, our goal is to effectively manage our customers needs and provide them with the best sales teams available, said Mike Curtis, manager of North American sales at Jetboil. Adventure Sport Marketing brings key sales experience in the outdoor specialty market as well as practice in the hunting and fishing industries, all of which are critical to the continued growth of Jetboil. We are thrilled to have them on board!


Adventure Sport Marketing is managed by Larry Hanson who has been in the outdoor, hunting and fishing industries for over 25 years. He and his associate Tim Harwood also represent Eagle Creek, Princeton Tec, Suunto, Obox, Red Feather Snowshoes and more. For Jetboil they will focus on the Midwest specifically in Minn., N.D., S.D., Iowa, Ill., Mo., Wis., and the Upper Peninsula of Mich.