Apex Ski Boots, a Boulder, CO designer of modular, high performance ski boots, this week became one of the first sporting goods companies to announce an equity offering through the crowd funding site CircleUp.

CircleUp supports companies looking to raise equity for product line expansions, new hires and overall business growth by connected them with accredited investors, or those deemed sophisticate and wealthy enough by the Securities and Exchange Commission to take on equity investing. Under SEC regulations, accredited investors must, among other things:

  • have $200,000 of annual income per individual, or $300,000 per couple, with the expectation of that continuing, or
  • have a net worth of more than $1 million, excluding the value of the person’s primary residence.

Apex launched in North American in 2009 and recently joined CircleUp to raise $500,000 for global expansion, with a particular focus on Europe, which is home to more than 69 million skiers.

Apex offers seven models of ski boots that combine the warmth, comfort and walkability of a snowboard boot in a high performance open chassis design that is revolutionizing the skiing experience.

Hoping to reach supporters that are also skiing enthusiasts who believe in the products they back, founder and president, Denny Hanson, is offering investors their choice of a pair of Apex ski boots with a custom fitting as a thank you for their interest in growing the snowsports brand.

For more information and to view the campaign, visit http://www.circleup.com/c/apex-ski-boots/

Based in Boulder, Colorado, Apex Sports Group was established in 2006 by ski industry veteran, Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiing and experience with technical footwear led Hanson to develop Apex Ski Boot System, blending the comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis design that are unlike anything on the market. The independently owned company is dedicated to providing premium quality and innovative products to the sports industry, both domestically and internationally. For more information and to view the current collection, please visit www.apexsportsgroup.com You can also follow and interact with Apex on Facebook and Twitter (@apexskiboots).