Self Esteem Brands, the parent of Anytime Fitness based in Woodbury, MN, reported Anytime Fitness franchise locations saw double-digit increases in same-store sales in the third quarter over the same period in 2022.
Self Esteem Brands also said that the third quarter showed record-breaking traffic and reciprocity (use of any club beyond a member’s primary club location) at Anytime Fitness, with an average of more than 750,000 daily club visits, more than 20 percent higher, and double reciprocity rates compared with pre-pandemic 2019 levels. Self Esteem also reported that the average member uses an Anytime Fitness Club six times more annually than in 2022.
Self Estee estimated that by the end of 2023, Anytime Fitness members will have logged nearly 250 million total visits in the year and expects to break 1 million daily member visits in January 2024, a new record for the franchise brand.
Anytime Fitness “serves more than 5 million members at more than 5,200 clubs in 42 countries and territories and on all seven continents. The chain averages 300 new clubs per year.” The company released the results ahead of Anytime Fitness’ conference in Colorado in early November for franchise owners
“More people than ever are seeking individualized help for their physical and mental health, and the evolution of the Anytime Fitness experience beyond just 24/7 access is meeting people’s needs where they are today,” said Chuck Runyon, co-founder of Anytime Fitness and CEO of Self Esteem Brands. “Our latest numbers show that the Anytime Fitness experience—a personalized plan, a coach who guides training, fitness, nutrition and recovery, access to any of our 5,200 locations around the world and the SmartCoaching ecosystem via our Anytime Fitness App—is helping people live healthier lives. Our franchise owners are delivering these results in communities worldwide, and we are motivated to reach more people than ever and help improve their physical and mental wellbeing.”
Self Esteem’s other brands include Basecamp Fitness, SumHiit Fitness, The Bar Method, and Waxing the City.
Photo courtesy Anytime Fitness
