AND 1 is planning a new advertising campaign entitled The United Streets of America to commemorate the return of the AND 1 Mix Tape Tour 2007 featuring a tournament between the world's best basketball playground players. The campaign from 72 & Sunny, El Segundo, CA, will launch online and via print ads in ESPN The Magazine, SLAM and Complex.
The premium design of the campaign highlights the AND 1 Mix Tape Tour as the premier streetball showcase and its players as statesmen of the game. Players on the tour and in the creative campaign include Professor, Hot Sauce, Escalade, Bad Santa, Helicopter, The Assasin, Go Get It, Baby Shaq, Silk, Springs and, 8th Wonder.
AND 1 also announced that ESPN renewed “Street Ball: The AND 1 Mix Tape Tour” for two more years. The sixth season of TV Series premieres in July featuring the search for the next AND 1 sStreetball star.
The AND 1 Mix Tape Tour 2007 will take place this summer in ten cities. One local baller from each market will be chosen for a 10-man team that will travel to Los Angeles on August 25 for the finale game, vying for an endorsement contract with AND 1 and a spot on the AND 1 Mix Tape Tour roster.
“We are excited to bring the AND 1 Mix Tape Tour back outdoors this summer,” said Mark Woolsey, AND 1 General Manager and CMO. “AND 1 is the premier streetball brand, and what better way to celebrate the eighth year of the tour and sixth year of the ESPN series than by taking it back to our roots where it all began for our fans and players.”
