Amped Fitness announced it will open its first studio in Richardson, TX, on October 14; this is the first of “many” that will open across the state.
The company has designed its “EDLP” business model—Experience Design, Low Price —around a community-first experience without the high cost. This approach, “which has served the company well in Florida and Alabama, will be the foundation for its Texas expansion,” the company said in a media release.
“Our Richardson location is just the beginning,” said Travis LaBazzo, CEO of Amped Fitness … we can’t wait to bring our unique fitness culture to more cities across the state.”
While the Richardson location will set the tone for future studios Amped Fitness plans to open around Texas, it is “considering the launch of another Signature location—a luxury fitness concept with unique amenities and a different price point, catering to those looking for a more exclusive fitness experience.”
The Richardson location will offer 24/7 access, top-tier equipment, and an immersive gym atmosphere, including personalized workout spaces.
Image courtesy Amped Fitness
