Ammo, Inc., the owner of GunBroker.com, hired Jared Smith as chief operating officer and president, effective January 3, 2023.

Smith comes to Ammo from Fiocchi of America, where he was the general manager for the last five years. He began his career as Fiochhi’s procurement and supply chain director and was then promoted to vice president of international strategy and development before becoming general manager.

“We have been diligently searching over the better part of the past 12 months for a best-in-class management colleague with a breadth of knowledge and experience in manufacturing and operations within our space,” noted Fred Wagenhals, Ammo’s CEO & Chairman. “Jared quickly rose to the top of our target list, and we have been in discussions with him since last Summer, but understood he had important unfinished business to attend to with our friends at Fiocchi. With the successful closing of the Fiocchi sale, the time was right for both Jared and Ammo to see this union take place. We couldn’t be more excited about adding Jared’s intellect, drive and experience to the senior management team. We look forward to working hand-in-glove with Jared to strategically and markedly grow the ammunition business while exposing Jared to the vast opportunities set before us with our GunBroker.com Marketplace.”