Dynamic Brands, the parent Company for AMF Golf, The Bag Boy Company and The Baby Jogger Company, has added Mark Zehfuss as Business Manager for AMF Golf Equipment.

In this position, Zehfuss will be charged with managing the business operations of AMF Golf, while overseeing new product development and all strategic initiatives for the AMF brand. The AMF Golf brand offers a collection of high quality men’s, women’s and junior golf equipment through a select distribution network.

Zehfuss comes to Dynamic Brands from Sportcraft, where he served as the Product Manager, Indoor Games since 2001. At Sportcraft, he was responsible for overseeing the Sportcraft, Gamelife and Unicorn brands and Wilson and Eddie Bauer licenses. Prior to Sportscraft, Zehfuss served as Product Manager, Golf Clubs for Prince Golf from 1997-2001.

“We are excited to have Mark on board to lead our AMF business initiatives,” said David Boardman, CEO, Dynamic Brands. “The AMF brand name has built a solid reputation throughout the sports industry, and with Mark’s knowledge and experience we are confident that he will successfully drive AMF Golf’s growth and success.”